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Top 3 Mistakes People Make on LinkedIn

Joshua Waldman |

Mistake 2: You are NOT Your J-o-b

“Systems Engineer”

“Marketing Executive”


These appear under someone’s name in their LinkedIn profiles. And they tell us nothing about who this person really is.

They are a commodity.

Quick story. I had a client, a network engineer, who wanted to work for a very large shoe company. No, not Nike, but good guess.

He knew they had 2 problems. First, they had no internal network. Second, their external network was so broken that it was affecting supply chain.

So in order to really appeal to this company, we needed to directly address their biggest challenges- challenges that he had the capacity to solve.

So his headline went like this, “Powerful Intranet builder|Supply Chain thought leader|Project management guru”

You have 120 characters to tell the world who you are and what value you bring.

And every communication you generate on LinkedIn will have this professional headline attached to it.

So choose wisely.

Hint: don’t use your job title as your headline

3rd Mistake→