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5 Tech Tips to Improve Your Nonprofit Communications

5 Tech Tips to Improve Your Nonprofit Communications

Nancy E. Schwartz | Getting Attention

There’s a disconnect in the nonprofit world. I read countless articles about technology and its powerful applications for the nonprofit sector, but seldom is there coverage of the critical interface between technology and communications strategies. That’s a serious gap.

What’s happened, in my opinion, is that many of us shy away from technology. By leaving tech decisions to the IT department rather than schooling ourselves on these opportunities, we limit the impact of our communications strategies.

My advice to you is to learn what tech tools can strengthen your nonprofit’s communications strategies, and what choices you have. If you have an IT team or consultant, ask them to dig into the details. But get to know the basics yourself. That way you’ll make sure you get the right tool, and you’ll get the most out of it.

I interviewed nonprofit technology expert and author Michael Stein for his take on tech tips to strengthen your web and email communications impact. Michael, who has worked with Children Now, Groundspring and now as an Internet strategist with the eOrganization.com, had some great ideas:

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Featured Author: Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications as the publisher of the Getting Attention blog and e-newsletter, and as president of New York City-based Nancy Schwartz & Company (NS&C). Nancy and her team at NS&C provide marketing planning and implementation services to organizations as varied as the Corporation for Supportive Housing, Robert Wood Johnson Foundation, Environmental Health Coalition, United Jewish Federation of Tidewater and the National Center for Biking and Walking. Nancy is a board member of NTEN and on marketing committees of her synagogue, local PTA and high school. In her life beyond nonprofit marketing, Nancy loves hanging with her husband Sean and daughter Charlotte, occasional triathlons, gardening, cooking/eating, hiking, photo-ing and much more! For more nonprofit marketing resources like this, subscribe to her e-update at http://www.nancyschwartz.com/getting_attention.html