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5 Tech Tips to Improve Your Nonprofit Communications

5 Tech Tips to Improve Your Nonprofit Communications

Nancy E. Schwartz | Getting Attention

4. Explore using application service providers (ASP) to streamline your online operations.

Insight: There are now automated systems, that you don’t have to maintain (they live in a server, which you access via the web) for operations from website content management and online donation processing to email messaging and online event registration.
Consider moving these processes online and off your desktop computer.

Benefit: Easier software interfaces. Faster learning curve. Sometimes your software cost will be higher, but your total cost of operation (since you’ll save hours in set up and maintenance) will be lower.

Example: Take a look at Citysoft, an ASP targeted to nonprofits, associations, educational institutions and other socially-responsible organizations. Citysoft offers a menu of tech tools from email marketing to web content development software, and donor and event management.

Depending on the modules you select, your organization can send email newsletters to members and constituents and track the results, create online communities for audience use, provide event registration and much more.

5. Develop a web search optimization agenda to improve search engine positioning.

Tip: The best way to improve search engine positioning is to get links to your site placed at other web sites where your audiences already are.

Tip: Once you’ve identified key sites you’d like to be linked from (start with a list of the top 20), start calling or e-mailing. A great way to do this is to find an intern or volunteer to beat the bushes. Link placement isn’t skilled work (after you identify the key sites) but it is extremely labor intensive.

Benefit: Improved positioning in search engine results.

Featured Author: Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications as the publisher of the Getting Attention blog and e-newsletter, and as president of New York City-based Nancy Schwartz & Company (NS&C). Nancy and her team at NS&C provide marketing planning and implementation services to organizations as varied as the Corporation for Supportive Housing, Robert Wood Johnson Foundation, Environmental Health Coalition, United Jewish Federation of Tidewater and the National Center for Biking and Walking. Nancy is a board member of NTEN and on marketing committees of her synagogue, local PTA and high school. In her life beyond nonprofit marketing, Nancy loves hanging with her husband Sean and daughter Charlotte, occasional triathlons, gardening, cooking/eating, hiking, photo-ing and much more! For more nonprofit marketing resources like this, subscribe to her e-update at

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