Know you want to work for yourself but aren’t sure where to start? This is the first post in a two part series on concrete steps you can take to make your entrepreneurial dreams a reality. Brainstorm Ideas Sitting down with a pen and paper – either by yourself or with a creative group of friends or colleagues – is a ...

I was thrilled last Thursday to receive this timely e-news alert from HealthRight International.  It’s nonprofit marketing at it’s finest. This scrappy organization doing fantastic grassroots public health work worldwide had learned just a week prior that it had a fantastic marketing opportunity on its hands: Hillary Clinton had selected its Smile of the Sun center in Hanoi (a model for ...

I want to welcome guest blogger Susie Bowie. As communications manager at the Community Foundation of Sarasota, she is a passionate and talented  force helping organizations in the region develop their nonprofit marketing finesse. Today, Susie heralds her call to action to us nonprofit marketers… Recently, I’ve heard a couple of remarks about nonprofits and nonprofit staff that just kill me… ...

Securing a new job is akin to a successful product launching! All the time spent running a well-organized marketing campaign and now the product is in the market. Well…you’ve landed your new job! As in the product launch, you want to continually work on product positioning and posturing for long term success, right? Likewise, you want to do so for your ...

[photo:13117] I want to welcome guest blogger Colleen Farrell. As senior director of marketing and communications at New York Cares, New York City’s largest volunteer organization, she is a master communicator re: volunteer engagement. Today, Colleen shares some social media insights for volunteer communications… I’ve been immersed in social media for several years, but like everyone else, have much to learn. ...