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Can Your Nonprofit Benefit from Individuals' Enrollment in the Capital One's No Hassle Giving Program?

Business Wire

December 02, 2009

Individual Donations Add Up With Capital One’s No Hassle Giving Program

In today’s challenging economic environment when there are so many people in need, no charitable donation is too small to make a difference. In fact, individual donations are what sustain daily operations, cover crucial supplies and allow non-profits to continue their work. According to Giving USA 2009, individual donations account for 75 percent of overall giving. For those looking to give meaningful gifts this holiday season, making a charitable donation in the name of a loved one is a great gift option and one that will truly make a difference. Capital One makes holiday gift-giving easy with its No Hassle Giving Site (, which allows cardholders to research, select, and donate to a range of causes, from the environment to local soup kitchens to cancer research. Best of all, Capital One covers the online transaction costs, ensuring that non-profits receive 100 percent of the donation. Since its launch one year ago, the No Hassle Giving Site has generated more than $1 million in charitable gifts from Capital One cardholders.

“In a tough economy like this one, every dollar counts,” said Capital One spokesperson Pam Girardo. “Unfortunately, sometimes people think their individual gifts won’t make a difference, and do not even bother giving. But in fact, individual and family donations are the bread and butter of nonprofits and these kinds of charitable gifts are easily facilitated through the No Hassle Giving site. The site allows people to give a gift their loved one will remember, while making a difference where help is needed.”

In partnership with the nonprofit Network for Good, the No Hassle Giving Site offers a comprehensive database of more than 1.8 million verified U.S. charitable organizations as provided by GuideStar, the leading source of information on U.S. nonprofit organizations. Cardholders can search for a cause by topic, charity or zip code and make a donation in their own name or in the name of someone else. Cardholders can use accumulated rewards points for the donations, or pay outright, and even earn rewards points on the transaction. Cardholders can set up online donations the way they want”one-time only or a recurring donation.

As the economy continues to recover from a sharp downturn, nonprofit organizations have come forward to share how important individual donations are. Just $10 can help distribute $125 worth of food to a hungry family and $11 can provide a child with school supplies for an entire year. Small gifts can also make a difference for animals and the environment”just $45 can keep an animal in a shelter for three days (long enough to find a home) and $54 is all it takes to plant one tree that can live for up to a hundred years.

According to a recent Capital One survey on charitable giving, most Americans (56%) are reducing the amount they will give to charity this year because of the economy, which means that every penny counts.

“The No Hassle Giving Site does two things that are more important than ever this year”generating dollars for charity and stretching each dollar donated,” said Bill Strathmann, CEO of Network for Good. “The Giving Site makes it easy, convenient and efficient to give in the context of managing your finances online with Capital One, with 100% of all gifts going to charity. By encouraging giving and covering the costs normally associated with online transactions, Capital One is getting extra money to charities at a time when every bit counts.”

Come tax season, Capital One cardholders will also appreciate that their Giving Site donations are tax-deductible. Customers have access to a detailed donation history and summary of tax-deductible donations on the site.

To begin searching for the perfect holiday gift that will have a positive impact on both the recipient and their favorite cause, visit

Capital One is also offering additional fundraising support for non-profits through Card Lab Connect, a credit card affinity program that helps nonprofits expand their giving channels, while providing their supporters with a convenient and meaningful way to donate to charity programs. Through an easy-to-use online tool, nonprofits can create a series of up to three uniquely designed credit cards for their organization, and use online tools to encourage their supporters to apply for the affinity card. All rewards earned on these cards, including one percent of net purchases and an additional $25 with the first purchase, go directly to support the affiliated nonprofit organization. Non-profits interested in setting up their own program can visit

About Capital One

Capital One Financial Corporation ( is a financial holding company whose subsidiaries, which include Capital One, N.A. and Capital One Bank (USA), N.A., had $114.5 billion in deposits and $209.7 billion in total managed assets outstanding as of September 30, 2009. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Capital One, N.A. has approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia, and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol “COF” and is included in the S&P 100 index.

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