5 Tips for Writing Powerful Thank-You Notes
Photo courtesy of Iain Farrell, Creative Commons
December 10, 2009
Writing powerful thank-you letters is not just a formality. Thank-you letters are marketing tools that can have tremendous value in moving your candidacy forward and positioning you above the competition.
Although much of what you include in your thank-you letter may have already been communicated during your interview, there is nothing more effective than the written word to etch those thoughts into your interviewer’s mind.
1. Overcome Objections
If during an interview there were specific objections raised about your candidacy, use your thank-you letter to respond to and overcome those concerns. Demonstrate that the concerns are not an obstacle but an opportunity and you’re fully prepared to meet the challenge.
You’re interviewing to be an executive for a well-established company in the Midwest. Although you’re extremely well-qualified, the CEO is concerned you’ve never lived in the area and have no network of local contacts. Eliminate those concerns by explaining your network of professional contacts is nationwide and, in fact, you know John Doe of Local Company X, have a long-standing relationship with an economic development director in the area, etc. These contacts will only serve to expand the company’s already-established network.
2. Reiterate Your Expertise
If the company communicated its specific needs, issues or challenges, use your thank-you letter to demonstrate how you can meet those needs.
You’ve interviewed to be the CFO of a distressed company in need of immediate action. It needs a candidate with proven success in fast-track turnarounds and revitalizations. Highlight your experience in turning a company around and showing profitability.