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Business Coaching to Urge Nonprofit Organizations to Radically Rethink How they do Business

Business Coaching to Urge Nonprofit Organizations to Radically Rethink How they do Business


December 16, 2009

As the demand for the services offered by non-profits is increasing, the recession is placing severe pressure points on their ability to serve their communities.

Brad Sugars, ActionCOACH founder and Chairman And now with the year winding down and moving us closer into the Holidays –the biggest, most critical time for fundraising, nonprofit groups are finding that the money just isn’t coming in very fast. In these rather dismal circumstances, many non-profits need to rethink how they do business –and helping over 100 charities and non-profits do just that is ActionCOACH, the leading business and executive coaching firm in the world.

Through its global pro bono business coaching program exclusively for the not-for-profit and charitable sectors of the economy, top Business Coaches from ActionCOACH are donating coaching hours to their favorite charities with the overall goal of helping the sector raise at least $2.5 million in additional donations and funds from October 1, 2009 through March 31, 2010. The combined value of this service is $1.8 million.

The brainchild of the company’s founder and Chairman Brad Sugars, Coaching for a Cause is a completely transparent campaign and the results of the coaching process are being tracked via an online goal tracker.

“Most of the non-profits and charities are run purely on passion, but very little business knowledge,” Sugars said. “This program is powerful in that it is passing on the tested, proven systems, tools and methodologies we have been using successfully in the for-profit world for over 16 years to the not-for-profit sector during its time of need.”

According to Sugars, Coaching for a Cause is providing the knowledge which will help these organizations long-term –making this campaign much more effective than those corporate giving programs, which focus on photo opportunities with oversized checks.

“Barely a month into the coaching process and several of our non-profit clients are already seeing a huge difference in the way they operated prior to this and the way they are operating now,” he said. “They are becoming much more aware of their numbers and are gaining business savvy to boost their fundraising results.”

Over the years, Sugars has himself been a major benefactor for several charities and non-profits worldwide. Most recently, Facebook named him its “All Star contributor,” as he raised $8000 through this social media site’s birthday wish application for the Cancer Schmancer Movement, a non-profit organization dedicated to the detection and early treatment of skin cancer.

Coaching for a Cause is an innovative, new program from ActionCOACH, the world’s number one business and executive coaching firm that makes pro-bono coaching available to charities and non-profits worldwide. To learn more, go to or subscribe to RSS news feeds at