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DirectMail.com Signs Marketing Deal with Hospice

DirectMail.com Signs Marketing Deal with Hospice

Business Wire

January 05, 2010

DirectMail.com (www.DirectMail.com), a leading provider of integrated direct marketing solutions, announced today the signing of Capital Hospice, a nonprofit providing expert end-of-life care to patients and families in need in Northern Virginia, Washington, D.C. and Prince George’s County, Md. Under the terms of the 1-year contract, which includes two, 1-year renewal options, DirectMail.com will manage all aspects of the organization’s $2 million direct mail program, overseeing its year-end, special appeal, acquisition and renewal mailings.

The contract award resulted from a competitive process in which DirectMail.com went up against several other firms. In the end, Capital Hospice characterized the selection of DirectMail.com as an easy decision since the firm demonstrated a singular ability to achieve economies and efficiencies by centralizing all creative and production tasks and thereby reduce Capital’s direct mail program expenses.

Penelope Welch, CFRE, Director of Annual Fund and Donor Relations, Capital Hospice, says, “As a full-service provider, DirectMail.com offers us three critical advantages over other firms that subcontract each aspect of the direct mail program to various vendors. First, DirectMail.com offers our organization the ability to deliver a consistent message to donors by designating a creative team who will handle all design, production, printing and mailing services in-house. This approach not only gives us greater input in the creative process, but also allows the designers to incorporate specific elements, such as nesting and variable imaging, that can translate to huge production cost savings. Second, its patented GeoSelector technology allows data segmentation and donor targeting at an unprecedented level. We can identify donors more precisely across multiple demographic criteria and target our message to each donor individually, two things we were unable to do previously. Finally, postage comprises one-third of our direct mail budget. DirectMail.com can bundle mailings and use regional centers to minimize our postage costs. Combined we will save at least 35% on our direct mail costs and increase our revenue and donor base.”

Price Anderson, Vice President of Sales and Marketing for DirectMail.com, says, “Capital Hospice’s situation was not unique within the nonprofit world. Using a different vendor for every mailing is common. However, it prevents the individualized, targeted messaging that resonates with donors and increases response rates. Further, blind mailings using off-the-shelf lists based on Zip codes or geographic distances simply cannot match the precision of our patented GeoSelector technology. It identifies high-value prospects utilizing demographic criteria based on current donor profiles. Capital Hospice will not only lower its overall direct mail costs, but also mail smarter with our integrated direct marketing approach.”

Welch adds, “We were really impressed by DirectMail.com’s personnel, too. They are so knowledgeable and easy to work with. I cannot overstate the value DirectMail.com delivers, including real personnel savings. Our staff is free to pursue other important activities because they no longer need to coordinate direct mail marketing. Further, we do not need to employ technical marketing experts. DirectMail.com does it all for us.”

About Capital Hospice

Capital Hospice provides expert end-of-life care to patients and families in need in Northern Virginia (including Loudoun and Prince William counties), Washington, D.C. and Prince George’s County, Md. Capital Hospice was one of the first nonprofit providers of hospice care in the United States; today, it is the largest in the National Capital Region and among the largest in the country. Since 1977, Capital Hospice has served more than 55,000 patients and families in the Metropolitan Washington, D.C. Area.

About DirectMail.com

DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated direct marketing solutions. For 40 years, DirectMail.com’s unique Identify¦Target¦Contact¦Acquire¦Engage¦Retain approach has maximized ROI for nonprofits and businesses nationwide. GeoSelector, the firm’s patented data analysis and market intelligence product, promotes intelligent connections with prospects and customers across multiple channels for increased response. DirectMail.com’s full range of services also includes state-of-the-art in-house production capabilities with capacity for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more information about DirectMail.com, please visit our Web site at www.DirectMail.com or call 1-888-690-2252.

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