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    Launch Your Dream Business

    Launch Your Dream Business
    Know you want to work for yourself but aren’t sure where to start? This is the first post in a two part series on concrete steps you can take to make your entrepreneurial dreams a reality. Brainstorm Ideas Sitting down with a pen and paper – either by yourself or with a creative group of friends or colleagues – is a ...
    Published about 7 years ago | Rated: +1
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    How Major News Can Help Your Nonprofit

    How Major News Can Help Your Nonprofit
    I was thrilled last Thursday to receive this timely e-news alert from HealthRight International.  It’s nonprofit marketing at it’s finest. This scrappy organization doing fantastic grassroots public health work worldwide had learned just a week prior that it had a fantastic marketing opportunity on its hands: Hillary Clinton had selected its Smile of the Sun center in Hanoi (a model for ...
    Published about 7 years ago | Rate This
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    Stand Up For Nonprofits

    Stand Up For Nonprofits
    I want to welcome guest blogger Susie Bowie. As communications manager at the Community Foundation of Sarasota, she is a passionate and talented  force helping organizations in the region develop their nonprofit marketing finesse. Today, Susie heralds her call to action to us nonprofit marketers… Recently, I’ve heard a couple of remarks about nonprofits and nonprofit staff that just kill me… ...
    Published over 7 years ago | Rated: +3
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    How to Start Your New Job on the Right Foot

    How to Start Your New Job on the Right Foot
    Securing a new job is akin to a successful product launching! All the time spent running a well-organized marketing campaign and now the product is in the market. Well…you’ve landed your new job! As in the product launch, you want to continually work on product positioning and posturing for long term success, right? Likewise, you want to do so for your ...
    Published over 7 years ago | Rated: +1
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    5 Social Media Tips for Beginners

    [photo:13117] I want to welcome guest blogger Colleen Farrell. As senior director of marketing and communications at New York Cares, New York City’s largest volunteer organization, she is a master communicator re: volunteer engagement. Today, Colleen shares some social media insights for volunteer communications… I’ve been immersed in social media for several years, but like everyone else, have much to learn. ...
    Published over 7 years ago | Rate This
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    Use Your Vacation Time Wisely

    [photo:13078] Working all year without a vacation is like driving a car for 12 months without stopping to change the oil. You might keep running, but you're probably heading for a breakdown. "Vacations are an easy way to recharge the batteries and regroup for the next challenge," says Judy Meleliat, senior vice president for Xylo, a Web-based work-life solutions provider that's ...
    Published over 7 years ago | Rate This
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    How Spy Strategies can Strengthen Your Marketing

    [photo:13013] I’m fascinated by the Russian spy ring’s attempt to extract U.S. secrets. They counted on their ability to burrow deep into typical American life to develop their understanding of the U.S. government’s goals and strategies. One of their primary strategies in doing so - knowing their “audience,” the neighbors and other folks who had to believe they were just “regular ...
    Published over 7 years ago | Rate This
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    Elephants Raise 1.5 Million for Charity in London

    Elephants Raise 1.5 Million for Charity in London
    As the city’s biggest outdoor art event and conservation project comes to an end, an auction of fiberglass elephants raises heaps of cash to save the real elephants in Asia from extinction. In May, a herd of colorful fiberglass elephants arrived on the streets of London, all of them designed by famous artists and fashion designers. Wednesday night at a star-studded ...
    Published over 7 years ago | Rate This
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    5 Reasons Taglines are lmportant for Fundraising

    5 Reasons Taglines are lmportant for Fundraising
    Welcome back to guest blogger Tamara Mendelsohn, Director of Marketing for Eventbrite for Causes, a sponsor of the 2010 Nonprofit Tagline Awards (a.k.a., The Taggies). Tamara focuses day in and day out on making events more productive for nonprofits and has a valuable recommendation to share… This year, the Taggies have added a category for special event taglines. (You can enter ...
    Published over 7 years ago | Rate This
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    Write Your Resume With a Branding Statement

    Write Your Resume With a Branding Statement
    If you brand it will they come? While it may sound like one big field of dreams, a carefully crafted and customized personal brand will not only convey your value and define your vision it will also offer a unique perspective to prospective employers and hiring managers. It’s all about marketing yourself in the way that is going to get you ...
    Published over 7 years ago | Rate This
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    Boost Your Internet Marketing Impact With Google Analytics

    [photo:12724] As pressure to perform grows for nonprofit marketing, many of you are trying to redefine priorities in your new, more streamlined environment. The most effective way to define your nonprofit communications priorities is to evaluate what strategies are working best, and do more of them. But as you told me a couple of years ago, only 37% of nonprofits track ...
    Published over 7 years ago | Rate This
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    Where Are All of the Women Politicians?

    Where Are All of the Women Politicians?
    Women are more visible in the political realm than ever before: Sarah Palin, Nancy Pelosi, and Hillary Clinton have all made it to the top of their profession. To a casual observer, it may seem as though American women are breaking the proverbial glass ceiling. They’re not. Despite our status as the world’s premier democracy, the United States ranks 74th in ...
    Published over 7 years ago | Rate This
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    How to Evaluate a Charity

    How to Evaluate a Charity
    I once frequented a pet-supply store where, on the counter next to the cash register, there was a forlorn-looking canister labeled, “Donation for homeless cat and dog.” While I don’t deny that animal rescues are deserving charities, I couldn’t help but think that a random dirty jar on a countertop is not a very effective way to solicit cash. In the ...
    Published over 7 years ago | Rate This
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    Volunteer to Clean Up the Oil Spill

    Volunteer to Clean Up the Oil Spill
    Oil is starting to cover the beaches and wildlife of Louisiana, Florida, Alabama and Mississippi. Millions more gallons of crude may continue to hit these shorelines. Tonic readers, here's how you can help! The images and cries of oil-covered birds have been heartbreaking. As feared, the millions of gallons of crude oil that have gushed into the Gulf of Mexico since ...
    Published over 7 years ago | Rated: +5
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    Increase Impact of Your Nonprofit's Emails

    Increase Impact of Your Nonprofit's Emails
    Q: Is it necessary (or valuable) to include a caveat at the end of emails coming from our organization? Dear Nancy, I enjoy reading the Getting Attention e-update and am glad to have an opportunity to improve our communications practice. Here’s the issue: I notice some of my colleagues here add this multi-line caveat at the end of their emails: This ...
    Published over 7 years ago | Rated: +1
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    Blog Your Way to the Perfect Job, 5 Tips

    Blog Your Way to the Perfect Job, 5 Tips
    We don’t have to tell you — it’s not easy to get a job these days. In this economy, it's easy to get stressed out over less-than-plentiful job openings. So the question remains: What’s the secret to getting the job you want? Unfortunately, we don’t have secrets, but we do have answers. The main one? Start a blog! Come on, admit ...
    Published over 7 years ago | Rate This
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    Walmart Gives $2 Billion to Fight Hunger

    Walmart Gives $2 Billion to Fight Hunger
    Walmart announced today that they will give $2 billion in cash and food to the nation's food banks, recorded as one of the largest corporate donations, according to The New York Times. The company plans to give 1.1 billion pounds of food to food banks and provide $250 million to help those organizations improve their programs. A recent survey by Feeding ...
    Published over 7 years ago | Rate This
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    10 Pearls of Motherly Wisdom for Your Career

    10 Pearls of Motherly Wisdom for Your Career
    Oh, mothers. They catch us when we fall, console us when we're feeling down, and offer us advice – whether we want it or not. As children, we were told to never talk to strangers, look twice before crossing the street, and remember that sharing is caring. But did the Mommy-isms really stop there? We may have flown the nest for ...
    Published over 7 years ago | Rate This
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    eRecyclingCorps: A New Company That Recycles Old Cell Phones

    eRecyclingCorps: A New Company That Recycles Old Cell Phones
    Former CEOs from Sprint and RadioShack are setting up a new company called eRecyclingCoprs that will recycle or refurbish old cell phones: Under its plan, consumers would turn up at their network operator's store with their old phone and get credit for the value of that device to be put toward a new phone. The carrier stores, which sell about 60 ...
    Published over 7 years ago | Rated: +2
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    Fool-Proof Pranks for the Office

    [photo:10615] April Fools is just around the corner, and that means you've either got a nefarious prank up your sleeve, or are planning to take some PTO to avoid being pranked. Whatever type of funny business you choose for April Fools' Day, make sure that you don't cross the line and get yourself fired or involved in a lawsuit! Follow these ...
    Published over 7 years ago | Rate This