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What You Don't Know About SEO

What You Don't Know About SEO

By Erin Weinger | Entrepreneur Magazine

SEO Tools to Know

The Right Keywords Google, of course, is the web-search alpha dog. But all the others—Bing, Yahoo,, Lycos—are sniffing out the same stuff.

DIY Web Diagnosis

These free online tools measure your SEO efforts without the $300-an-hour consulting fee.

Google Analytics Install a snippet of code and receive a wealth of information about people clicking into your site, including visitor data by location, search engine phrases they used and which pages they visit most often.

Yahoo! Site Explorer Racking up links from other websites is critical to SEO success. This service from Yahoo monitors the number of links to your site and where they originate. You can also view who’s linking to your competitors.

Xinu This simple tool runs a battery of diagnostic tests on your site in a matter of minutes. Just enter your URL and it will grade your title tags, keywords and show you how many pages and pictures you have indexed on Google images. What gets their attention? Good, fresh, focused content. Adding a blog is one of the easiest and most straightforward ways to bulk up on content. If you sell hair-removal devices, for instance, start a blog that explores all aspects of waxing, plucking, threading, electrolysis and so on. Over time, your site will accrue searchable heft. The trick is to be hyper-conscious of your keywords. For example, if you want web surfers on the prowl for “eyebrow waxing” to find your site in search engine results, organically work the exact phrase “eyebrow waxing” into each blog post (maybe multiple times), and use it on all static pages related to eyebrow waxing. Lather, rinse and repeat with every term and phrase you want to rank for.

Next Page: Focus on Keywords