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What You Don't Know About SEO

What You Don't Know About SEO

By Erin Weinger | Entrepreneur Magazine

Focus on Keywords

Before you start writing content, though, research and plan your keyword attack. Is geography important to finding your customers? Then maybe “California eyebrow waxing” is the phrase you want to home in on.

How do you size up keyword quality? One method is to use Google’s AdWords Keyword Tool, which reveals how many monthly searches are conducted for a word or phrase. If a search term produces more than 50,000 searches in a month, it will be difficult for your site to compete for Google’s attention using that word or phrase.

But you can also use AdWords like a thesaurus: It handily delivers a list of alternatives for you to sift through to find lower-volume, but more focused, keyword phrases. Using those, you’ll have a better chance of rising up the ranks. Google also has a search-keyword tool that will scan your existing site and suggest keywords.


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