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What You Don't Know About SEO

What You Don't Know About SEO

By Erin Weinger | Entrepreneur Magazine

Make Page Titles Count

So once you have your list of keywords, where else do you use them (besides your hair-removal blog)? The obvious spot is the keyword field, part of the hidden meta data that is attached to every web page. But last fall, Matt Cutts, Google’s head of Webspam, wrote on his personal blog that the search engine behemoth ignores keyword meta tags when ranking websites. The revelation caused quite a stir in the web search world. It confirmed what many experts suspected: Google was combating professional spammers who practiced “keyword stuffing” to achieve higher rankings.

So now it’s page titles—the line of text that appears at the top of your web browser—that are believed to be the most important few words in the SEO universe. (The title is also what shows up on Google’s search result.) A page title tag field is standard on most blog programs, including TypePad and WordPress; any web programmer should be able to customize one for sites built on Drupal or Joomla, two popular content management systems. Another place to plant keywords is each page’s description field. Customize the description for each page of your site, and write them with some care, because the first 120 characters show up on Google, tucked between the page title and address.

Plugging keywords into all these critical spots is time-consuming—but it isn’t rocket science. Getting it done, even if you need to update existing pages, shouldn’t be expensive.

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