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What You Don't Know About SEO

What You Don't Know About SEO

By Erin Weinger | Entrepreneur Magazine

Five Questions Before You Hire a Consultant

So you’ve decided you really, really, really don’t want to do your own SEO. Fine. Hire a consultant. But here are five questions to ask before you sign a contract—or a check.

“Do you have any references?” Get names, numbers and examples of past work. And actually check them. “What results can I reasonably expect and how long will they take?” Demand a detailed game plan and don’t accept vague answers. Shut the door on anyone who promises the No. 1 spot for a certain keyword or claims to “know a guy at Google.” They’re lying. “What is your experience in my industry?” You wouldn’t expect a barber to know how to fill a cavity. So why would you expect an SEO team that has worked only with nonprofit science foundations to understand your fashion boutique? “What techniques will you use to achieve my goals?” Listen for warning signs of “black hat” tactics. As a trick question, find out if your potential “expert” spends a lot of time working with keyword meta tags. If so, you know this isn’t the right person for the job. “How often will we communicate and by what means?” If you expect instant responses to 3 a.m. e-mails, make sure your consultant isn’t a monthly conference-call kind of guy.
Courtesy of ©2010 Yellowbrix, Inc.

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