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9 Steps to a Successful Nonprofit Video

Nancy E. Schwartz | Getting Attention

In the age of YouTube, everyone knows there’s nothing like great video to grab someone’s attention. In the past two years, we’ve seen more and more for-profit and nonprofit organizations putting online video to work to reach out and engage their networks to build loyalty and motivate action.

So I thought I should put together a list of key things to think about, if you are considering a video production. I’m putting this together for our clients, but I think it can be useful for anyone thinking about making a video. The more you consider these issues before beginning, the smoother your project will advance.

3 Reasons You Should Use Video→

Featured Author: Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications as the publisher of the Getting Attention blog and e-newsletter, and as president of New York City-based Nancy Schwartz & Company (NS&C). Nancy and her team at NS&C provide marketing planning and implementation services to organizations as varied as the Corporation for Supportive Housing, Robert Wood Johnson Foundation, Environmental Health Coalition, United Jewish Federation of Tidewater and the National Center for Biking and Walking. Nancy is a board member of NTEN and on marketing committees of her synagogue, local PTA and high school. In her life beyond nonprofit marketing, Nancy loves hanging with her husband Sean and daughter Charlotte, occasional triathlons, gardening, cooking/eating, hiking, photo-ing and much more! For more nonprofit marketing resources like this, subscribe to her e-update at