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    Starting a Nonprofit Business

    Catherine Rohr was a 27-year-old UC Berkeley graduate with a thriving career in venture capital when, at a reception in 2004, she heard an ex-convict speak about the successful construction business he started after leaving prison. For Rohr, it was a life-changing moment. She realized former drug dealers and gang leaders had entrepreneurial skills: They knew how to manage people, make ...
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    How to Overcome Idea-to-Idea Syndrome

    Most ideas never fully happen. It's a sad truth. There are probably more half-written novels in the world than there are novels, and the majority of new business ideas and solutions to society's gravest problems will never see the light of day. Yes, you may conceive something brilliant, great execution is rare: Without sound leadership, our natural creative tendencies become ...
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    Marketers: 5 Secrets to Getting Your Emails Read!

    Marketers: 5 Secrets to Getting Your Emails Read!
    Years ago voicemail was all the rage. There was no e-mail, so people tended to honor and even return their voicemail messages. It was a good time... But that's history now. Email has changed everything, and people now hit the delete button on their voicemail messages the instant they hear something they don't like - which is usually when it's a ...
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    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...
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    7 Marketing Techniques to Attract Clients

    7 Marketing Techniques to Attract Clients
    With the global credit crunch biting hard, companies often feel pressured to spend more money on their marketing in the hope that they will get noticed in a crowded market space. There is another way! 1. Know Who You Are Trying to Attract It sounds simple but who precisely do you want as your clients? What are their characteristics? Break the ...
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    5 Deadly Marketing Mistakes

    5 Deadly Marketing Mistakes
    In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can ...
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    How Facebook Can Drive Sales and Donations

    How Facebook Can Drive Sales and Donations
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...
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    9 Steps to a Successful Nonprofit Video

    In the age of YouTube, everyone knows there’s nothing like great video to grab someone’s attention. In the past two years, we’ve seen more and more for-profit and nonprofit organizations putting online video to work to reach out and engage their networks to build loyalty and motivate action. So I thought I should put together a list of key things ...
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    How to Get Your Story Picked Up by the Media

    How to Get Your Story Picked Up by the Media
    Every journalist has secretly wished he could educate marketers and PR professionals on how to effectively send their messages. People bug the media too much, says Rhoda Weiss, chair and CEO of the Public Relations Society of America. “It’s not about taking people out for drinks and steak dinners,” says Weiss. “Those days are over.” Instead, her advice is to provide ...
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    Find Money for Your Personal Projects and Charities

    Find Money for Your Personal Projects and Charities
    For the first time in 23 years, Pepsi won't promote itself during the Super Bowl. Instead, it will focus on so-called cause marketing. Pepsi wants the public to suggest projects that can improve communities. It launched the Refresh Everything site to gather grant suggestions and take votes. Pepsi will give away millions per month to winning projects. Pepsi's undertaking is just ...
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    What You Don't Know About SEO

    What You Don't Know About SEO
    Search engine optimization--the canny use of keywords and other techniques designed to shoot a website to the top of a search--is the make-or-break factor for many new businesses. It is also the web's unfolding, and unregulated, frontier. There are countless SEO strategists, consultants and self-professed experts who will claim they can beam your site up into Google's top 10 search results--for ...
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    How to: 6 Steps to Leveraging Pop Culture for Social Good

    Wouldn’t it be great if every campaign for social good attracted the level of feverish media buzz typically reserved for celebrity news and “must have” fashion items? What if all of the people who’ve tried out for American Idol were equally motivated to volunteer their time to a cause? Marketing expert Andrei Najjar believes in a near-future where such things ...
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    Want to Help a Nonprofit? Plan a Fundraising Event

    Planning a fundraising event is a great skill to add to your nonprofit toolbox. Hosting a fundraiser isn’t rocket science. When you care enough about a cause to consider raising awareness or funds, you’re already halfway there. These are a few guidelines to help you put together a successful fundraiser with minimal fuss and hazard. Next Page: How To Steps→ ...
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    Twitter Mistakes to Avoid at Work

    A lot has been written about the revolutionary impact of Twitter: how it's changed the way we communicate, how it's connected us to one another, how it's increased transparency in everything we do, and how it's even helped us find jobs. But as much as people love Twitter, there's growing concern about other impacts the social networking tool is having, ...
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    30 Twitter Tips for the NonProfit Worker

    30 Twitter Tips for the NonProfit Worker
    Twitter can be a great resource–if you know how to use it. Here are 30 tips for nonprofit people who want to learn how to use Twitter to network and share information: 1. Determine your purpose
 Before spending any amount of time on Twitter, you should decide what you want to get out of it. Do you want to meet people ...
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