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    Promoting Charity at For-Profits

    Promoting Charity at For-Profits
    Interested in paying a $40 for a t-shirt? Retailer Nordstrom is betting you will -- for a good cause, that is. Nordstrom’s partnership with supplier EDUN, the fashion brand started by U2’s Bono, means that $10 of every $40 t-shirt bought goes to an anti-AIDS fund in the African nation of Lesotho. And while Nordstrom is only one of four retailers ...
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    9 Steps to a Successful Nonprofit Video

    In the age of YouTube, everyone knows there’s nothing like great video to grab someone’s attention. In the past two years, we’ve seen more and more for-profit and nonprofit organizations putting online video to work to reach out and engage their networks to build loyalty and motivate action. So I thought I should put together a list of key things ...
    Rated: +2
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    How to Get Your Story Picked Up by the Media

    How to Get Your Story Picked Up by the Media
    Every journalist has secretly wished he could educate marketers and PR professionals on how to effectively send their messages. People bug the media too much, says Rhoda Weiss, chair and CEO of the Public Relations Society of America. “It’s not about taking people out for drinks and steak dinners,” says Weiss. “Those days are over.” Instead, her advice is to provide ...
    Rated: +1
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    How to: 6 Steps to Leveraging Pop Culture for Social Good

    Wouldn’t it be great if every campaign for social good attracted the level of feverish media buzz typically reserved for celebrity news and “must have” fashion items? What if all of the people who’ve tried out for American Idol were equally motivated to volunteer their time to a cause? Marketing expert Andrei Najjar believes in a near-future where such things ...